McD's opens home video sales push

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McDonald's Corp., Oak Brook, Ill., jumps into the home video business Oct. 9 with the launch of "Scared Silly," a 40-minute, family-targeted feature starring brand icon Ronald McDonald. The mix of live action and animation, from Klasky Csupo, producers of the popular kids' series "Rugrats," will be touted with one :30 and one :15 TV spot from Leo Burnett USA, Chicago. The videos will be available at all U.S. McDonald's restaurants for $3.49 with any purchase. Two more videos starring Ronald are slated for 1999.

Copyright October 1998, Crain Communications Inc.

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