McD's operators reject nat'l price promo

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McDonald's operators voted down a yearend national price promotion at a meeting with the company's marketing executives last week, where they also for the first time saw DDB Needham Worldwide's new ad strategy. Burnett executives, including CEO Rick Fizdale, also attended the meeting, where operators gave a standing ovation to DDB Needham's "Did somebody say McDonald's?" campaign.

Copyright August 1997, Crain Communications Inc.

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