McD's picks Burnett for Arch Deluxe

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McDonald's Corp. has awarded all the Arch Deluxe advertising previously held by Fallon McElligott, Minneapolis, to Leo Burnett USA, Chicago, according to agency insiders. After Fallon resigned the account Jan. 31, McDonald's lead agencies, Burnett and DDB Needham Worldwide, Chicago, had both been invited to present ideas for the Deluxe line of sandwiches. A consolation to Needham: its Navigator DDB subsidiary was awarded advertising for McDonald's 12 Russian stores.

Copyright February 1997, Crain Communications Inc.

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