McDonald's Corp.'s next move after "Campaign 55" could involve a new Whopper-fighter now called Quarter Pounder Big & Tasty, being tested in California. The product, which includes lettuce, tomato and mayonnaise, will be rolled out to the entire state this summer. The test will determine if the sandwich has legs for a national launch. The company also is said to be considering reviving the 55-second service guarantee on a local basis; earlier the plan was voted down on the national level by franchisees. McDonald's also will introduce a tropical flavor milkshake this summer, tied in with "George of the Jungle."
Copyright June 1997, Crain Communications Inc.