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More McDeluxe

Published on .

McDonald's Thursday introduced its expanded Deluxe line, building on the Arch Deluxe sandwich. The adult-oriented line now includes Crispy Chicken Deluxe, Grilled Chicken Deluxe and Fish Filet Deluxe. Noting that this was the first time the No. 1 fast-food chain has introduced an entire line, McDonald"s announcement at its Oak Brook, Ill., headquarters included actress/choreographer Debbie Allen, who introduced "The Deluxe" line dance. Agency is Leo Burnett Co., Chicago.

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