MCDONALD'S AD SPENDING INCREASED 14% IN 2000

Published on .

OAKBROOK, Ill, (Mar. 26, 2001) -- McDonald's Corp. spent $595.3 million for advertising (mostly in the U.S.) in 2000, up nearly 14% from the $522.9 million spent in 1999, according to the company's March 23 annual report filing with the Securities and Exchange Commission for the year ended Dec. 31. The company posted U.S. systemwide sales of $19.6 billion in 2000, up 3% from $19 billion in 1999. Global systemwide sales were $40.1 billion, up 4% from $38.5 billion posted in 1999. Kate MacArthur

Copyright March 2001, Crain Communications Inc.

In this article:
Most Popular