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McDonald's Argentina moves to DDB

Published on .

McDonald's Corp. is moving its business in Argentina to Rainuzzo DDB, Buenos Aires, from Leo Burnett Argentina, its incumbent of 11 years. Spending was not disclosed. The assignment follows the shift of nearly $300 million in U.S. creative work for McDonald's from Burnett to DDB Needham Worldwide, Chicago. McDonald's Argentina has 105 restaurants and is planning "very aggressive" expansion, according to DDB International. DDB now holds the burger chain's account in 45 countries, compared with Burnett's 18.

Copyright August 1997, Crain Communications Inc.

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