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McDonald's beefs up the Web

Published on .

McDonald's Corp. has quietly opened the doors of its Web site. The site, divided into two parts, adults and kids. The kids' section offers games and an online coloring book, while the adult pages include topics such as ``McDonald's around the world,'' ``Food & Nutrition,'' ``McDonald's and the Environment'' along with jobs and career opportunities about the company, information on its sports sponsorships and a catalog of McDonald's-branded merchandise. Organic Online, San Francisco, created the site.

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