The fast-food giant is stepping up a double-drive-through experiment with three new McDonald's Classic restaurants opening in the San Diego and Detroit areas in the past month, joining 10 units in other markets.
The restaurants are decorated with the red and white exterior tiles McDonald's used in the 1950s and '60s. There is a walk-up window but no inside seating. JoAnne Schipinski, manager of the Warren, Mich., store, said most of her business has been drive-through.
The abbreviated menu offers Big Macs, double and triple hamburgers and cheeseburgers, fries and McNuggets, and a new Classic Burger-a double hamburger with lettuce, tomato, onion and a special sauce. For breakfast, the 15-foot-wide stores serve muffin sandwiches and hash browns.
So far, the units haven't had ad support; Leo Burnett USA, Chicago, is McDonald's corporate agency.
McDonald's Classic is seen as a response to the success enjoyed by other chains like Rally's and Checkers Drive-In Restaurants. About a dozen Burger King Expressway stores feature two windows, and Hardee's Food Systems began testing a Hardee's to Go double-drive-through in Knoxville, Tenn., in October.M
Alan Salomon contributed to this story.
McDonald's Classic restaurants feature two drive-through windows and a vintage look