MCDONALD'S, CHEVROLET BREAK FEISTY CAMPAIGNS

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New campaigns are breaking in April 1975. McDonald's Corp. has introduced a major new campaign entitled "McDonald's, we do it all for you." The campaign replaced "You deserve a break today," used for five years. Agency is Needham, Harper & Steers, Chicago.

The Chevrolet division of General Motors Corp. will launch a massive spring auto campaign geared to its "Baseball, hot dogs, apple pie and Chevrolet" theme song. It includes TV, radio and dealer merchandising that is designed to have "every kid wearing a T-shirt with baseball, etc., on it," R.E. Cook, general sales manager, told Advertising Age. Chevrolet sponsors baseball in six cities.

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