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McDonald's, Disney sweeten deal

Published on .

McDonald's and Disney added a new facet to the 10-year global alliance they began in January of this year. McDonald's will open two restaurants in Walt Disney World -- one late this year, and the other early next year -- and one in Disneyland Paris. In addition, McDonald's will be exclusive sponsor for the Dinoland USA section of Disney's Animal Kingdom theme park, scheduled to open next spring; McDonald's branded food will be served at Restaurantosaurus, the largest restaurant in Dinoland USA.

Copyright July 1997, Crain Communications Inc.

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