×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

McDonald's, Disney sweeten deal

Published on .

McDonald's and Disney added a new facet to the 10-year global alliance they began in January of this year. McDonald's will open two restaurants in Walt Disney World -- one late this year, and the other early next year -- and one in Disneyland Paris. In addition, McDonald's will be exclusive sponsor for the Dinoland USA section of Disney's Animal Kingdom theme park, scheduled to open next spring; McDonald's branded food will be served at Restaurantosaurus, the largest restaurant in Dinoland USA.

Copyright July 1997, Crain Communications Inc.

In this article:
Most Popular