McDonald's Ed Rensi to retire; new U.S. structure unveiled

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McDonald's Corp. named five new U.S. regional presidents and said McDonald's USA President-CEO Ed Rensi is retiring. Jack Greenberg, McDonald's USA chairman, and vice chairman of parent McDonald's Corp., will assume the CEO title for the USA unit. There had been speculation about Mr. Rensi's tenure at McDonald's after the much publicized failure of its "Campaign 55" program.

The five new divisions replace the company's existing eight U.S. zones. The presidents heading those units are Alan Feldman, 45, Northeast division; Debra Koenig, 45, Southeast division; Kevin Dunn, 44, Great Lakes division; John Charlesworth, 51, Midwest division; and Michael Roberts, 46, Western division. Each will name divisional management teams, including a marketing structure for each division. Messrs. Feldman and Roberts were most recently zone VPs, while Ms. Koenig was a zone senior VP. Mr. Dunn was most recently regional VP and St. Louis regional manager while Mr. Charlesworth was senior VP-international relationship partner.

In addition to the new presidents, McDonald's named Noel Kaplan, 58, to the new post of senior VP-alliance relationships, to "enhance McDonald's global strategic alliances." The company also shifted Claire Babrowski, 39, to senior VP-restaurant systems, a new position, and Patrick Flynn, exec VP-strategic planning. Raymond Mines, 52, moves to senior VP-franchisee relations.

Copyright July 1997, Crain Communications Inc.

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