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Chain to Ask for $60 Million More for National Ad Program

By Published on .

CHICAGO (AdAge.com) -- McDonald's Corp., Oak Brook, Ill., is expected to ask for as much as $60 million in additional funds from franchisees for its voluntary national ad program.

Its national franchisee advertising committee will vote this week on whether to raise payments to the fund to 1.81% of gross sales from 1.50%. In 2001, franchisees contributed roughly $300 million.

If approved, the increase likely will face a tougher vote by all McDonald's co-ops.

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