×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

MCDONALD'S EYES PAYMENT HIKE FROM FRANCHISEES

Chain to Ask for $60 Million More for National Ad Program

By Published on .

CHICAGO (AdAge.com) -- McDonald's Corp., Oak Brook, Ill., is expected to ask for as much as $60 million in additional funds from franchisees for its voluntary national ad program.

Its national franchisee advertising committee will vote this week on whether to raise payments to the fund to 1.81% of gross sales from 1.50%. In 2001, franchisees contributed roughly $300 million.

If approved, the increase likely will face a tougher vote by all McDonald's co-ops.

In this article:
Most Popular