MCDONALD'S FRANCHISEES OK AD FUND INCREASE

Extra $33 Million for National Program

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CHICAGO (AdAge.com) -- The McDonald's Corp. franchisee advertising committee voted to raise contributions to the national ad budget last week.

The committee voted to

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increase its funding of the voluntary ad program to 1.65% of gross sales from 1.50%, or a $33 million per year increase, according to executives close to the company.

McDonald's had recommended an increase to 1.81%.

A McDonald's spokesman declined comment.

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