×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

MCDONALD'S FRANCHISEES OK AD FUND INCREASE

Extra $33 Million for National Program

Published on .

CHICAGO (AdAge.com) -- The McDonald's Corp. franchisee advertising committee voted to raise contributions to the national ad budget last week.

The committee voted to

Related Stories:
MCDONALD'S EYES PAYMENT HIKE FROM FRANCHISEES
Chain to Ask for $60 Million More for National Ad Program
increase its funding of the voluntary ad program to 1.65% of gross sales from 1.50%, or a $33 million per year increase, according to executives close to the company.

McDonald's had recommended an increase to 1.81%.

A McDonald's spokesman declined comment.

In this article:
Most Popular