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MCDONALD'S FRANCHISEES MOVE ACCOUNTS TO BURNETT, STARCOM

Published on .

(May 18, 2001) -- The MCMOA Co-op of McDonald's franchisees moved its creative and media account to Bcom3 Group's Leo Burnett USA and Starcom, both Chicago, following a shootout with incumbent Havas Advertising's Arnold Worldwide, Boston.

The assignment covers 14 owner operators and 66 restaurants and puts the combined co-op business handled by Burnett and its field marketing affiliate Moroch Associates to 51 co-ops representing more than 3,700 restaurants. The account will be handled out of Burnett's Boston outpost. -- Kate MacArthur

Copyright May 2001, Crain Communications Inc.

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