×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

MCDONALD'S FRENCH FRY FISH TALE

Published on .

Talk about beginner's luck. After baiting his hook with a McDonald's french fry, a young man's first trip to the ol' fishin' hole with his older brother lands the catch of a lifetime: supermodel-turned-mermaid Tyra Banks. A departure from typical urban themes, the African-American-targeted spot from Burrell Communications Group, Chicago, is underscored by harmonica and acoustic country-blues guitar. The McDonald's Corp. commercial began airing nationally last week on network, syndicated and cable TV.
Most Popular
In this article: