MCDONALD'S FRENCH FRY FISH TALE

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Talk about beginner's luck. After baiting his hook with a McDonald's french fry, a young man's first trip to the ol' fishin' hole with his older brother lands the catch of a lifetime: supermodel-turned-mermaid Tyra Banks. A departure from typical urban themes, the African-American-targeted spot from Burrell Communications Group, Chicago, is underscored by harmonica and acoustic country-blues guitar. The McDonald's Corp. commercial began airing nationally last week on network, syndicated and cable TV.
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