Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

McDonald's gets 'N Sync for CD promo

Published on .

McDonald's Corp. is working on a custom compact disc with boy band 'N Sync for a late summer meal promotion. The deal prompts a battle of the bands between the No. 1 fast-feeder and rival Burger King Corp., which is sponsoring the fall tour of the Backstreet Boys. McDonald's kids agency Leo Burnett USA, Chicago, confirmed it is working on a promotion for late summer but declined to discuss details.

Copyright May 2000, Crain Communications Inc.

Most Popular
In this article: