McDonald’s names new VP-marketing

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McDonald's Corp. named Karen Eadon VP-marketing in a new position from senior VP-marketing for Applebee's International. She will be one of five national marketing officers reporting to Larry Zwain, senior VP-marketing and will be responsible for "restaurant ambiance" as it relates to the customer experience, said a spokesman. Ms. Eadon, who has also held marketing positions with ARCO and Taco Bell Corp., is the newest outsider to join the company.

Copyright December 2000, Crain Communications Inc.

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