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McDonald's reviews franchise business

Published on .

McDonald's Corp. is believed to be reviewing at least some of its local franchise business, currently at Arnold Communications, Boston. The company is pressing its agencies to portray a more consistent message. This review extends beyond the Boston-New Hampshire-Providence, R.I., franchise review being handled by Pile & Co. Arnold couldn't be reached for comment.

Copyright February 2000, Crain Communications Inc.

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