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McDonald's will scrap Hearth Express

Published on .

McDonald's Corp. said it will close its Hearth Express restaurant in suburban Chicago sometime this summer. The single-unit test serving homestyle, takeout food since September is ``not a viable and significant long-term growth opportunity,'' the company said. While McDonald's never labeled Hearth Express anything more than a test, industry observers interpreted McDonald's involvement in homestyle cooking as an endorsement for the segment, and many other fast-food marketers rushed to open their own test units. Separately, McDonald's and medical supplier Medline Industries, Mundelein, are joining forces to introduce a line of pediatric hospital gowns and other items adorned with Ronald McDonald and McDonaldland characters, Crain's Chicago Business reported.

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