Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

McDonald's searches for tech ally

Published on .

McDonald's Corp. is looking to partner with a leading telecommunications company on a long-term, multimillion-dollar global marketing and technology alliance.

Likely contenders include AT&T Corp., MCI Communications Corp., IBM Corp., Tele-Communications Inc. and Time Warner Cable, according to an executive familiar with McDonald's plans.

The fast-food chain recently sent out a request for proposals to sign up a prime contractor to create a state-of-the-art networking system between McDonald's headquarters in Oak Brook, Ill., and its 18,000 franchisees and company-owned restaurants worldwide.

For more on this story, go to Ad Age's Facts & Features area.

Most Popular
In this article: