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Singer Will Be Part of 'I'm Lovin' It' Campaign

By Published on .

CHICAGO (AdAge.com) -- McDonald's Corp. is close to signing pop-music star Justin Timberlake for a role related to its global "I'm Lovin' It" campaign, said several executives close to the situation.
Photo: AP
Teenage heartthrob Justin Timberlake, shown here with ex-girlfriend Britney Spears, is close to signing a McDonald's deal.

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Financial specifics of the deal were not available.

The European leg of the singer's "Justified" world tour is in synch with the McDonald's branding effort's post-Labor Day timing, and one executive speculated the deal could include partial sponsorship of that tour.

Singing the jingle?
Others said Mr. Timberlake could possibly provide the vocals for the campaign jingle. He earlier has worked with McDonald's for a 2000 compact disc promotion while with the pop band N' Sync for McDonald's World Children's Day.

In June, the fast-food giant unveiled a new global marketing theme behind the "I'm Lovin' It" tagline that replaces "Smile." The new slogan will be the "strategic glue" of a two-year integrated global marketing calendar.

September unveiling
Omnicom Group's Heye & Partner, Munich, is handling the campaign. A McDonald's spokeswoman said it is "not ready to announce our plans yet, but we are on schedule to unveil our new campaign in September."

McDonald's is based in Oak Brook, Ill.

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