The sandwich is currently advertised on TV in a spot created by Leo Burnett. The McPepper will remain on sale through the end of April, but if it sells well, McDonald's will consider adding it to the regular menu at a later date.
In addition, the U.S. restaurant chain McDonald's has teamed up with the Hong Kong Football Association (HKFA) in a three-year sponsorship deal.
The McDonald's Star Program Youth Football Scheme will replace the HKFA summer youth program started in 1987, reaching more than 30,000 youth aged six to 18. The six-month program runs from May to October and comprises two stages of formal training that culminate in inter-district and regional competitions.
Peter Tan, McDonald's managing director, president and CEO in Hong Kong, says the scheme "reflects McDonald's ongoing commitment to the community and their continued support of sports development both here and abroad."
Copyright April 1998, Crain Communications Inc.