: MCDONALD'S SPONSORS NBA ALL-STAR VOTING : PORK PRODUCERS' ADS ON FOX SUPER BOWL DEBUT : P&G PREDICTS RECORD PROFITS, LACKLUSTER SALES : ZENITH MEDIA SETS UP IN CHINA, HONG KONG : PLAYBOY ENTERPRISES IN LATIN TV VENTURES : NARB REAFFIRMS RULING AGAINST SLIMAMERICA ADS : LEXMARK INT'L BREAKS CONSUMER PRINTER ADS : MITSUBISHI GOES INTERACTIVE AT MALLS : ALASKA AIRLINES TAPS WONGDOODY FOR '96

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[oak brook, ill.-oct. 7] McDonald's Corp. is in and Foot Locker is out as the National Basketball Association's retail partner for distributing all-star game fan ballots. McDonald's will support the effort with a consumer promotion, TV advertising starring Charles Barkley and Grant Hill, and Internet activities. The fast-food chain is said to be distributing 50 million ballots. NBA Properties handles for the league; Leo Burnett USA, Chicago, handles advertising for McDonald's.

[des moines-oct. 8] The National Pork Producers Council will run ads during next January's Super Bowl telecast. Five spots created by Bozell, Chicago, will air on Fox's first Super Bowl broadcast. The council, in its third year of Super Bowl sponsorship, notes this will be the 10th anniversary of its "Pork. The other white meat" campaign.

[cincinnati-oct. 8] Procter & Gamble Co. will report record earnings, in line with analysts' expectations for the quarter ended Sept. 30, but sales and volume growth "will be below what we've traditionally achieved," Chairman-CEO John Pepper said at the shareholders meeting. He blamed competitive pressures in global markets and the effects of P&G's switch to value pricing in Europe. Sales were up a modest 0.9% in the quarter concluded June 30, but earnings rose 17%. Mr. Pepper also said it will be "a year or so" before P&G has the capacity to roll its Fat Free Pringles with Olean nationally, though he said results were positive so far in the Columbus, Ohio, test.

[london-oct. 9] Zenith Media has established an operation in China and Hong Kong separate from its Cordiant-owned sister agencies Bates Worldwide and Saatchi & Saatchi. It will report into a newly established regional office for Asia. Zenith Greater China will be the biggest media buyer in both Hong Kong (with billings of $620 million) and China ($1 billion-plus). This includes business from Procter & Gamble Co., British American Tobacco and Bristol-Myers Squibb Co. Plans are to move swiftly into the rest of the Asia-Pacific.

[chicago-oct. 8] Playboy Enterprises will join with Cisneros Television Group to launch Playboy TV/Latin America and AdulTVision/Latin America. Playboy TV and AdulTVision will be offered initially on Galaxy Latin America, a satellite service. Playboy TV will be offered as either a monthly subscription or pay-per-view service, and AdulTVision only as pay-per-view. The venture expects to expand Latin American distribution of both channels to cable within a year, and then to other pay TV delivery systems.

[new york-oct. 9] The National Advertising Review Board ruled against SlimAmerica's ads for Super Formula weight-loss products. It upheld a ruling by the National Advertising Division of the Council of Better Business Bureaus that there was not a reasonable basis to back ad claims of product efficacy and performance. The NARB said SlimAmerica, which had appealed the NAD ruling, indicated it would comply with the board's recommendation to discontinue the ads. The American College of Nutrition made the initial challenge.

[lexington, ky.-oct. 7] Lexmark International has started a consumer campaign to build brand awareness for its inkjet printers. Lexmark is pushing into retail against such well-known brands as Hewlett-Packard, Canon and Epson. The "How to sell yourself a Lexmark" campaign will run in computer magazines, on the Internet, and in newspapers, magazines and radio in some markets, via Goldberg Moser O'Neill, San Francisco.

[cypress, calif.-oct. 9] Mitsubishi Motor Sales of America begins a national mall tour next week with a new interactive twist. The car marketer is recycling content from its Web site (http://www.mitsucars.com) onto a CD-ROM that mall visitors can access from a special interactive kiosk. CKS Partners, Portland, Ore., is the interactive agency.

[seattle-oct. 8] Alaska Airlines hired Wongdoody to handle its print ads through the end of the year. The airline last week parted with Goodby, Silverstein & Partners, San Francisco, and is conducting a closed review for the estimated $10 million to $15 million account. Both Tracy Wong and Pat Doody had worked for Alaska Airlines' longtime agency, Livingston & Co., which is no longer in business.

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