Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

McDonald’s takes on Starbucks in China

Published on .

McDonald's Corp. is taking on Starbucks with the opening of its first coffee shop in the Chinese capital of Beijing. McCoffee, which makes its debut at the downtown Oriental Plaza, is selling drinks for around $1 to $2 per cup, making the venue accessible to lower-income customer groups.

Starbucks has opened more than 20 coffee shops in Beijing. Its similarly affordable prices have meant its shops usually are packed with customers.

Copyright January 2001, Crain Communications Inc.

Most Popular
In this article: