McDonald's takes to the streets in Bolivia

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LA PAZ--Bolivia may have been the last country in South America to see McDonald's golden arches, but it has been non-stop growth since the first restaurant opened one year ago.

McDonald's Bolivia, which is equally owned by the U.S. parent and Bolivia's Goldarc, has three restaurants in the country and is set to open its fourth Dec. 1 in the central city of Cochabamba.

The company's newest venture, which opened Nov. 3, is dessert kiosks outside its current locations. The kiosks sell McDonald's trademark apple pies, as well as beverages.

"The kiosks are an excellent way of keeping our name on the cutting edge. They are also profitable, because they can be set up also anywhere and do not demand a great deal of investment," says Silvia Koziner, Goldarc's general manager.

Ms. Koziner expects to open several establishments a year over the next few years and says she is not worried about the competition, primarily Burger King, which is scheduled to open its first locale in Bolivia in early 1999.

Copyright November 1998, Crain Communications Inc.

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