New McDonald's Teenie Beanie plan

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McDonald's Corp. is set to announce tonight its new Teenie Beanie Baby promotion, involving the miniature versions of Ty Inc.'s hugely popular Beanie Baby toys. McDonald's 1997 Teenie Beanie Baby promotion was the burger giant's most successful Happy Meal promotion in its history. This year there will be a larger selection of toys, according to McDonald's, which has exclusive rights to the mini-toys. The exact timing of the promotion has not been determined, the company said.

Copyright February 1998, Crain Communications Inc.

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