Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

McDonald's Teenie Beanie plans

Published on .

McDonald's Corp., Oak Brook, Ill., will support its Teenie Beanie Babies promotion, to be launched May 22, with a 15-second spot targeted to kids from Leo Burnett USA, Chicago; a 30-second spot targeted to Hispanic families from del Rivero Messianu, Coral Gables, Fla.; and a print ad targeted to African-American moms from Burrell Communications, Chicago.

Copyright May 1998, Crain Communications Inc.

Most Popular
In this article: