McDonald's Teenie Beanie plans

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McDonald's Corp., Oak Brook, Ill., will support its Teenie Beanie Babies promotion, to be launched May 22, with a 15-second spot targeted to kids from Leo Burnett USA, Chicago; a 30-second spot targeted to Hispanic families from del Rivero Messianu, Coral Gables, Fla.; and a print ad targeted to African-American moms from Burrell Communications, Chicago.

Copyright May 1998, Crain Communications Inc.

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