McGarryBowen Nabs Two Burnett Creatives

After Stealing Disney Assignments, Shop Hires Away Pair Who Worked on Account

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CHICAGO (AdAge.com) -- McGarryBowen has been stealing Walt Disney Co.'s theme-parks creative work away from Leo Burnett, and now it's swiping some of Burnett's Disney creatives as well.
The independent New York-based agency has hired Ned Crowley and Jonathan Moore as executive creative directors.
The independent New York-based agency has hired Ned Crowley and Jonathan Moore as executive creative directors.

The independent New York-based agency has hired Ned Crowley and Jonathan Moore as executive creative directors. The two held similar positions at Chicago-based Burnett, where they worked on a wide swath of accounts including Disney and Hallmark Cards.

McGarryBowen recently surfaced on the Disney roster long dominated by the Publicis Groupe shop and has been winning some project work away from Burnett. Those wins -- combined with last year's departure of former Chief Creative Officer Cheryl Berman, a key Disney figure at Burnett -- has created anxiety around the Chicago shop that the account could go up for grabs.

Close ties
Hallmark, which also had close ties to Ms. Berman, said last week it was pleased with Burnett and was not considering putting the account into review. McGarryBowen isn't on Hallmark's greeting-cards roster, but it is the agency of record for Hallmark subsidiary Crayola.

A Burnett spokeswoman said the agency wished well the two departing creatives, who will split time between New York and Chicago.

"There are few people in this business who know how to tell a story with heart and a smile," Gordon Bowen, chief creative officer of McGarryBowen, said in a statement. "They will be a huge asset for this agency, and I can't wait for our clients to see the results."
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