McGraw-Hill Cos., New York, today launches its "Questions" corporate campaign, spotlighting the company's broad capabilities and expertise as a global information provider. The campaign, from Margeotes/Fertitta & Partners, also tries to create a stronger link between McGraw-Hill and some of its well-known brands. The advertising focuses on three core business areas--financial services, information and media services, and educational and professional publishing--and the McGraw-Hill businesses that lead in those markets: Standard & Poor's, Business Week
and the McGraw-Hill imprint in education. Three TV spots debut nationally on business cable channels. Print starts in September, and the campaign breaks in Europe in the fall.
Copyright July 1999, Crain Communications Inc.