MCI and Diet Pepsi in card promo

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MCI Communications Corp., Washington, said it and Pepsi-Cola Co.'s Diet Pepsi are teaming up for a co-branded prepaid calling card promotion. Diet Pepsi will offer free five- or 10-minute phone cards in all 12- and 24-packs through the month of April. More than 87 million free long-distance minutes will be given out. The co-branded cards feature a Diet Pepsi can and MCI Prepaid logo. The Pepsi effort comes as Coca-Cola gears up for its own big summer card promotion with MasterCard.

Copyright April 1998, Crain Communications Inc.

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