MCI launches "One" for all communications needs

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MCI Communications Corp. on Monday introduced "MCI One," a new brand that integrates communications services including cellular, paging, long distance, e-mail, Internet access and home security.

MCI One customers can choose from a variety of packages ranging from $4.95 per month for the basic communications package (which includes 30 minutes of calling, five free hours of Internet access and e-mail, personal One Number with routing features, and calling card), to $37.95 for the wireless communications package which adds a cell phone and local numeric paging to the basic package.

Consumers can integrate additional services, such as home/personal security and personal computer options in the coming months. All MCI One services are billed on a single invoice and supported through a single customer service number.

MCI on Monday began running a teaser campaign for the brand. Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, handles.

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