MCI Senior VP-Consumer Marketing John Donahue said in a telephone press conference, "instead of filling the headlines with promises we can't keep, we're filling our networks with fiber to help consumers get online, not wait in line."
As part of the recent deal it struck with Microsoft Corp., MCI will soon offer proprietary content from the Microsoft Network, for an additional fee. Prices for the content offering have yet to be determined. MCI plans to expand its advertising for internetMCI within the next month, and will also do some co-marketing with Microsoft. Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, is MCI's agency of record. Marketing details were not disclosed.