With a retail price ranging from $5 to $6, the cards will be available at 10,000 outlets nationwide, including Wal-Mart Stores. MCI will promote the card though in-store displays, and retailers are touting the card in ad circulars.
It's one of the three holiday-promotion phone card products from MCI's PrePaid division. The others include a card attached to soda fountain cups of Coca-Cola and a series of cards die-cut into holiday ornament shapes.
With Santa's Switchboard, consumers dial a toll-free number and access a mail box to record a Christmas wish list. One of Santa's elves guides the caller through the process. Santa also talks to the child, ho-hoing and telling them that they made his list of good children.
Parents can send the card to grandparents, relatives or friends who can then