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MCI RECRUITS SANTA FOR NEW PHONE CARD

By Published on .

MCI Communications Corp. has introduced a Santa Switchboard phone card that gives the jolly old elf the ability to record children's wish lists on voice mail.

With a retail price ranging from $5 to $6, the cards will be available at 10,000 outlets nationwide, including Wal-Mart Stores. MCI will promote the card though in-store displays, and retailers are touting the card in ad circulars.

It's one of the three holiday-promotion phone card products from MCI's PrePaid division. The others include a card attached to soda fountain cups of Coca-Cola and a series of cards die-cut into holiday ornament shapes.

With Santa's Switchboard, consumers dial a toll-free number and access a mail box to record a Christmas wish list. One of Santa's elves guides the caller through the process. Santa also talks to the child, ho-hoing and telling them that they made his list of good children.

Parents can send the card to grandparents, relatives or friends who can then

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