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MCI gets rocking with 'Shop Naked' slogan

Published on .

MCI Communications Corp. this week will launch a new slogan, "Shop Naked," for its 1-800-MUSIC-NOW music shopping service. MCI introduced the slogan Jan. 28 during a 5-hour fly-by over Phoenix's Sun Devil stadium during Super Bowl XXX. Monday the company kicks off a radio campaign by Messner Vetere Berger McNamee Schmetterer Euro/RSCG, New York, in 10 U.S. markets.

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