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MCI targets businesses

Published on .

MCI Communications Corp. is launching a print campaign to introduce local telephone service to the business market. Created by Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York, the ads are running in business journals in 12 major markets. The b&w ads carry the headline, "MCI Goes Local. Suddenly It Is a Buyer's Market.".

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