McNeil's Nicotrol ready with $40 mil budget

Published on .

DDB Needham Worldwide, New York, will handle $40 million in spending for McNeil Consumer Products Co.'s Nicotrol smoking cessation patch, which received U.S. Food & Drug Administration approval last week. McNeil beat SmithKline Beecham's Nicoderm in going over-the-counter.

In this article:
Most Popular