McNeil tells NAD it will drop Tylenol ad

Published on .

McNeil Consumer Products Co. has agreed with a decision from the National Advertising Division of the Council of Better Business Bureaus to discontinue an Extra Strength Tylenol spot from Saatchi & Saatchi Advertising's Healthcare Connection, New York. At issue was whether Tylenol appeared to claim superiority in treating "really tough headaches" over American Home Products Corp.'s Advil.

Most Popular
In this article: