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MeasureCast partners with Interep and Katz

Published on .

Streaming audience measurement company MeasureCast has partnered with media rep companies Katz Interactive Marketing and Interep Interactive in an effort to grow the streaming media industry by working with companies that sell ad time and space to advertisers. By using MeasureCast's Streaming Audience Measurement Service, streaming media sales forces from Katz and Interep can offer advertisers next-day audience size and demographic data to help them make educated and targeted ad placements.

Copyright October 2000, Crain Communications Inc.

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