MEASURED MEDIA SPENDING FOR 1993

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Total measured ad spending Ad spending by brands in 200

Rank Company 1993 1992 % chg 1993 1992 % chg

1 Newspapers* $11,774.7 $11,289.3 4.3 $2,710.1 $2,598.4 4.3

2 Network TV 10,892.7 10,752.5 1.3 6,651.0 6,276.7 6.0

3 Spot TV 9,773.5 9,399.7 4.0 3,773.3 3,583.2 5.3

4 Magazines 7,590.5 7,105.1 6.8 2,495.7 2,354.8 6.0

5 Cable TV networks* 2,329.0 2,166.5 7.5 1,044.8 971.9 7.5

6 Syndicated TV 1,620.1 1,286.6 25.9 676.9 546.4 23.9

7 National spot radio 1,131.6 1,092.4 3.6 307.9 293.3 5.0

8 National newspapers 1,034.3 963.6 7.3 324.2 312.5 3.7

9 Sunday magazines 925.1 941.9 -1.8 342.1 324.5 5.4

10 Outdoor 696.0 655.0 6.3 137.9 140.8 -2.1

11 Network radio 583.6 549.1 6.3 250.7 198.7 26.2

Total 48,351.0 46,201.7 4.7 18,714.7 17,601.2 6.3

Notes: Dollars are in millions. *1992 figures are AA estimates (see story). Source: Competitive Media Reporting.

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