Mecklermedia consolidates online efforts

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Mecklermedia Corp., Westport, Conn., which recently bought rights to the domain name Internet.com, will fold all of its online content resources under the Internet.com address in an effort to clarify the company's online brand identity. Mecklermedia had previously used the domain name iWorld as its digital presence. VP-GM Chris Elwell said the company had signed with Alexandria, Va.-based Intelligent Interactions for its AdVantage ad-serving software.

Copyright June 1997, Crain Communications Inc.

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