Mecklermedia loss grows

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On the eve of the launch of Fall Internet World next week in New York, Mecklermedia Corp. reported a fiscal 1996 loss of $3.9 million, on record revenues of $30.6 million. The company reported an operating loss of $4.7 million for the year, which it attributed to increases in ad and promotional expenses to increase paid circulation of Internet World magazine and staff expansion, among other things.

Mecklermedia reported trade show revenues increased 141% over fiscal 1995, to $12.7 million. Revenues for its magazines, which besides Internet World include Web Week and Web Developer, were $15.5 million, up from $8 million in the previous year.

Copyright December 1996, Crain Communications Inc.

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