Mr. Louis said his year-old site is bolstering revenue streams in a four-step process, beginning with ad revenue, moving to licensing in fourth quarter, offering subscription-based or premium-priced products in first and second quarter of 1997, and spinning off content in other media next year. In fiscal 1996 the site will bring in about $400,000 in ad revenues and should net $2.2 million by 1998..
The site is seriously considering BPA's services for auditing and will begin working with Excite and Yahoo! in addition to InfoSeek..
Copyright July 1996 Crain Communications Inc.