Mecklermedia, Ziff tap BPA for audit work

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BPA International's Web auditing practice is picking up steam. The company will audit Mecklermedia Corp.'s iWorld site and is conducting a test audit for Ziff-Davis Publishing Co.'s ZD Net. The latter scenario is worth watching; Ziff has a long-term contract with Internet Profiles Corp. Ziff says the BPA test, involving June site traffic data, doesn't conflict with its I/Pro contract, but Alan Phillips, Ziff director of Internet operations, said the company is seeking a "fresh look" at its data.

Copyright August 1996 Crain Communications Inc.

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