BPA International's Web auditing practice is picking up steam. The company will audit Mecklermedia Corp.'s iWorld
site and is conducting a test audit for Ziff-Davis Publishing Co.'s ZD Net
. The latter scenario is worth watching; Ziff has a long-term contract with Internet Profiles Corp.
Ziff says the BPA test, involving June site traffic data, doesn't conflict with its I/Pro contract, but Alan Phillips, Ziff director of Internet operations, said the company is seeking a "fresh look" at its data.
Copyright August 1996 Crain Communications Inc.