×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Media 2000: Ad Age Special Report

Published on .

Of all the disciplines in marketing, none has shaken up the status quo in recent years as much as the media field.

Once a quiet corner of the ad world, the discipline has become the darling of the business.

Agencies, like never before, recognize the value of clout and find themselves spinning out their media departments as separately branded companies to compete against entrenched independents. At the same time, advertisers routinely keep an agency for creative, but conduct media-only reviews by the boatload, saving millions in the process.

And the Internet has added even more confusion to what was already a chaotic scene. In this section, Ad Age explores where the media world is heading and how to catch the wave of enthusiasm surrounding it.

In this article:
Most Popular