Media Audits pushes into Asia-Pacific

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LONDON -- Media Audits Group, the biggest media evaluation consultancy in Europe, is moving outside the region for the first time with the opening of an office in Sydney.

The company has seven offices in Europe and claims to advise more than 300 advertisers worldwide.

"The demand for our service on a pan-Euro pean and now global basis is remarkable," says John Storey, new business director. "Multi-national advertisers seem to be placing the improvement of media value at the top of their agendas."

The Sydney office will be headed by Managing Director Fran Marshall, previously marketing services director at TV station Network Seven.

Media Audits advises clients on improving media value and reducing costs, as well as on media planning, strategy and advertising effect, including that of competitors. It also acts as consultants on agency pitches, contracts and remuneration and provides train ing courses on media for client marketers.

Copyright April 1998, Crain Communications Inc.

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