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Media buyer expects NBC to dominate prime-time ratings

Published on .

New York-based media buyer DeWitt Media predicts NBC will dominate the prime-time ratings race for the 1996-97 TV season while ABC will win more nights. Gene DeWitt, president of DeWitt Media, said the broadcast networks are likely to continue to lose viewers to cable TV, partially because of "viewer confusion" in the fall when 51 percent of the broadcast prime-time schedule changes.

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