Digital production company Media Circus, New York, has changed its name to Media Circus Advertising and has also hired two new principals from Saatchi & Saatchi Advertising-affiliated branding company Siegel & Gale, New York. Franco Fiore was named VP-creative director at Media Circus Advertising from senior design and art director at Siegel & Gale. J. Michael Boh becomes exec VP at the agency, from director of interactive advertising and media planning at Siegel & Gale. Media Circus Advertising will continue to work with existing clients and strategic partners including BBN Planet, Platinum Technologies and NetCount.
Copyright May 1997, Crain Communications Inc.