MEDIA COMPANY CARAT LAUNCHES NEW DIVISION

Will Handle Buying and Planning Accounts for Independent Ad Shops

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NEW YORK (AdAge.com) -- Aegis Group's Carat North America, New York, announced the launch of a new division called Carat Affiliates, which will handle media planning and buying accounts for independent advertising agencies.

Carat is a latecomer in this arena. Several large shops already have independent agency units, such as Bcom3 Group's Starcom, which has Starlink, and Interpublic Group of Cos.' Initiative Media, which has had Initiative Partners.

Carat hired Russell Zingale, 43, formally senior vice president and account director at Initiative Media, to run the division as senior vice president and managing director. Mr. Zingale will report to Dan Belmont, president of Carat Business & Technology. Mr. Zingale will be based in the New York office of Carat.

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