Media Edge Milestones

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JANUARY 2000

Media Edge retains $130 million media-buying account of Xerox Corp.

Media Edge retains bulk of $50 million buying account of Royal Caribbean International and sibling Celebrity Cruises, while $12 million in print buying for Royal went to Arnold Communications.

NOVEMBER 1999

Digital Edge opens its doors with a staff of 15 and 13 clients, including AT&T Corp. and wine.com.

OCTOBER

Media Edge, London, wins $40 million global media buying and planning account for Barilla Group's pasta brands from MediaCom.

Media Edge wins $30 million Chanel media account from DDB .

AUGUST

Media Edge's 31-person print planning and buying department adopts the name Print Edge.

JUNE

Mitch Burg is promoted to new position of chief operating officer

Robert Igiel is promoted to president of the newly created broadcast division.

MAY

BBC World taps Media Edge to handle global buying and planning.

APRIL

Kraft Foods consolidates print planning at Media Edge, an assignment valued between $50 million and $75 million.

MARCH

Campbell Soups shifts $200 million in media buying and planning to Media Edge.

Glaxo Wellcome consolidates its $150 million to $200 million direct-to-consumer media buying and planning account at Media Edge.

JANUARY 1999

Media Edge begins media planning for Fort James.

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